February 2013
AfricaMagic’s BIG BROTHER AFRICA has smashed records
since it first launched and with its’ eighth season already in production, this
week the show’s fans emphatically proved that it remains arguably the biggest
and most popular television series on the continent when they helped the show
to hit a milestone 1 million Facebook likes!
Having championed the concept
of audience engagement from its very first day on air, Big Brother Africa has
reached out toDStv viewers in a variety of innovative ways including the option
for viewers to send messages directly to the screen of the live 24/7 broadcast,
and in that way sharing their thoughts, opinions and feelings about the show
directly with others watching in 47 countries.
But as social media platforms
such as Facebook and Twitter have grown rapidly across Africa, so too has the
reach of the series as fans dissect actions in the Big Brother house,
anticipate twists and turns and share breaking news in what is a remarkable
display of African dialogue around a program that is both hugely entertaining
and at the same time, socially informative.
“This is social engagement at
its finest. At one level, it’s simply Africans gathering around a specific topic
whose conversationsare centralized around Big Brother. But onanother level, it
speaks to the continuous desire for connection that Africans have. It clearly
demonstrates the growing reality of pan-Africanism, the increasing sense that
Africans are stronger together than separately. It’s a remarkable achievement
for a show like Big Brother Africa and one that is only possible because a
million people made it so,” says Biola Alabi MD for M-Net Africa.
She continues, “Fans of this
show challenge us every day to make something that they will enjoy, they push
us every day to keep the concept fresh, they motivate us every day to keep Big
Brother Africa dynamic. So this is their success. Our thanks go to every single
one of them. And from Sunday May 26 we’ll bring them something fun and new that
they will not want to miss!”
With the entries for the show
closing on Valentine’s Day, Big Brother Africa 8 is set to run live 24/7 for 91
days on DStv, starting May 26. In addition, GOtv audiences will see highlights
of the show ensuring that Biggie reaches a new and emerging audience. For more
information on the series, check out these online homes: www.africamagic.tv ; https://twitter.com/bigbroafrica;
Produced for AfricaMagic by
Endemol SA, Big Brother Africa currently has 279 000 Twitter followers. In
2012, the show drew over 2.3 million messages to TV, over 2 million unique
online browsers and128 000 000 website page views.
Ends.
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