Sangie needs to keep pop pot hot

When Sangie real name Angel Mbekeani released I Do it all for Love back in June of 2014 not many thought we would still be here talking about her. We had seen enough one hit wonders that disappeared as quickly as they appeared.

But then she went on to storm this male dominated reggae dancehall genre with a litany of single hits that finally made Sangie the household name before releasing the album Painless which she launched on June 30 last year at Cross Roads hotel’s biggest of stages – The Great Sapitwa Hall.

In August 2015 when her debut track 'I Do it All For Love' was riding high she was invited to perform at the 35th Summit of Southern African Development Community (Sadc) heads of state and Government in Botswana.

What has now become clear is that whoever is managing her has decided to take a totally different career approach by engaging corporate world as well as world humanitarian organisations to collaborate with Sangie on different projects.

The results of such collaborations has culminated into different titles like where recently the Unicef has named local her as its ambassador whose main role will be to promote children’s welfare by encouraging them to stay in school.

Unicef Malawi representative Johannes Wedenig said his organisation is delighted to have the musician’s support in its advocacy of preventing violence against children, ending child marriages and keeping girls in school, among others.

“We are excited to welcome Sangie into the Unicef team, where she will advocate on behalf of Malawi’s most vulnerable children. Her passion and energy are inspiring. We look forward to an exciting partnership and to see her continue to raise the voices of  young people she reaches with her music and her story,” Wedenig was quoted as saying when it was announced.

This is also an additional to another role where she was or still is STEP Ngwazi Zazikazi Ambassador. She released a music video titled Ngwazi Zazikazi which was produced by the Skills and Technical Education Programme (STEP)" a project by the European Union, Malawi Government and UNESCO to celebrate women who are bold for change. She featured poet Robert Chiwamba in this track.

The award winning artist has also been paraded on the corporate stage as the face of Airtel internet as well as mobile phone firm Itel.

I observed before that it looks like Sangie is not only breaking the glass ceiling in taking the male dominated genre by storm but has also elected to continually play the women’s rights card.

From there on she has been releasing tracks with similar women's rights theme like Mkazi Wangwiro and recently Utenge Ndiwe which demonstrates that she is a human right defender, fighting for the rights of divorced women.

I should speculate that this ambassadorial positions that are coming on her way are as bountiful as they come and therefore risk to make her become lazy on the artistic front.

Before she used to pop out tracks that used to make everyone pay attention to her singing and this is the reason the fans endeared themselves to her.

In fact for the corporate world and humanitarian organisations to follow and strike deals with her it is because of her music that popularised Sangie the artiste.  Therefore, while she is taking that career path, she also must be vigilant and still set her sight unto the very thing that made her.

Sangie needs to ensure that her fans are still well fed as has been the case from the onset. If she loses this grip then she will equally be of no use to the corporate world as well as to bodies like Unicef.