Most radio and TV stations complain that they receive an uncountable final music product brought by every Jack and Jill who think once they have made some music now, they can seek for broadcasting time.
Without trying to patronise owners of music outlets, meaning those that have radio stations, Television stations or entertainment joints that play music, I think if we are to have quality music, then we need to set up standards; yes, we can have a checklist.
Once those that call themselves musicians bring their music, it must pass a rigorous due process. It has to pass all or at least 90 percent of the points drawn on the checklist.
What would be the purpose of all this is to certify quality; some hints could be to look at the quality of sound i.e. is it filling the whole eardrum? On the other hand, is it trying to pull off the ear? Is it going to ‘infect’ the eardrum or just use it as a passage as it soothes the soul?
What is your impression when you are listening or watching it? Are you feeling ashamed because clear the voice used in the song desperately needed some oxygen?
What about vocal variations, is it blending with the instrumentation? Is the music some common organised noise? I know there could be many areas to look into before venturing into unknown terrain. We need standard enforcement.
There are some employees in the radio stations, TVs and even entertainment joints that, at the expense of their jobs, leave gluttony scarlet red in the teeth.
You find the musician taking their music to broadcasting stations where they will look for a particular broadcaster in order to leave their CDs specifically with them.
The recipients of such will either dump it even when they pocketed a K10, 000 for a Coke or play it repeatedly even when it is so immature to be called music.
This kind of greed is not motivational in the would-be musician and it encourages them to go to a person who has a mixer placed in his dining room, on his dining table linked with a ‘scraggy’ boom microphone. Within two hours, the so-called musician will gurgle out noise, which the man owning the dining table and the mixer placed on it, will mix the panting sound with some computer programmes that will give it a drumbeat, accompanied by sounds of guitars and percussions.
All this will be happening on the back of an outcry that Malawi music has and still is struggling to get a place on the international market.
Some have been attributing this to failure, or lack of establishment of a unique music genre. This I disagree with. This happens because artists do not know what they want to achieve.
This is what will usually generate impatient in the way music in the country is produced, even for those that are nationally acclaimed, as our top musicians have no patient to take time before releasing anything.
Radio stations will always have no problems with this, as they will establish several programmes specifically designed to ‘promote’ this kind of local music. If what is meant is to be achieved is really meant to promote, then I have a problem with the mediocrity they are championing.
If by accident or chance a member of an international music-promoting firm is visiting the country or any of the websites that have some of the local radios that are streaming online and catches the hurriedly prepared musical stuff, will they really be encouraged to come and promote it for the international market?
If we are to achieve quality as a country and promote local music, then local radio and TV stations and entertainment joints in collaboration with organisations dealing in and with music and musicians have to set up benchmark, which has to be used if music produced has to gain airplay.
These outlets need to critically look at the music videos produced other than broadcasting or playing anything they lay their hands on.
Even the press should not always carry stories because someone visited newsrooms and declared that they are musicians.
Entertainment writers have to listen to the music of an artist before they can start glorifying mediocrity. We can do better by starting with quality control in the music Industry before we cry wolf for not making it internationally.
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